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OK! "Every makeup artist I've ever met has said that the best makeup tip is to start with good skin. But with pesky stress-related breakouts, the odd accidental sunburn and too many cups of coffee(caffeine can exacerbate acne), that's easier said than done. So when I heard about this new product called Per–fékt, it seemed like something I need, uh, yesterday. Perfekt's number one fan is Paris Hilton, who even with all the drama in her life, always manages to, well, look perfect."

Instinct "Best For: Your gym buddy who pretty much looks good from the neck down."

Latina "What can I use on my face to smooth out (or hide!) my acne scars?"

Ladies' Home Journal "Beauty Bonus: Nurture your skin and create a flawless complexion with an anti-aging skin primer such as Per–fékt Skin Perfection Gel"

MakeUp Artist "Vitamin-enriched skin perfection gel by Per-fékt Beauty Inc. revitalizes the skin while "per-fékting" its appearance. Offered in four sheer shades that have just enough color to even skin tones, the gel acts as a see-through second skin. It can be worn by itself or under foundation."

Shop Etc. "Silicones in this oil-and scent-free mousse make it glide on smoothly, hiding lines and pores. A great makeup primer, too."

944 "Sometimes foundation just doesn't cut it. There are things we all notice about ourselves, even if no one else does. When it comes to our skin, a good look in broad daylight can be a hard pill to swallow. Finally, a product like Per-fékt comes along. It protects, repairs and locks in moisture. If used as a base before your foundation, you will truly look perfect in any light."

TCW "It's after lunch when you glance in the mirror and wince. Foundation is supposed to cover your fine lines, not magnify them! But thanks to Per-fékt Inc.'s perfection gel, our makeup is staying flawless the entire day. The vitamin-enriched gel goes on before foundation, providing a long-lasting magnetic base that maximizes colorwear. Foundation stays put instead of sinking into skin or caking throughout the day."

Women's Wear Daily Featured in the new products section "What's in store"

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